case study
A social media transformation — from inconsistent posts to a strategy-driven brand presence that actually grows.
My Angelo needed a complete social media transformation. We took full control of their Instagram strategy, from content creation to community management. We built a consistent visual identity, developed a strategic content calendar, and created a system that runs like clockwork — so the owner can focus on what she does best while we handle the digital presence.
The result? A thriving social media channel that's now their most powerful marketing tool. Followers tripled, engagement skyrocketed, and customers started discovering them through Instagram. It's proof that when you combine strategy, consistency, and professional design, social media actually works.
Instagram feed
Stories templates
We started with a full audit of the existing social media presence — what was working, what wasn't, and where the biggest opportunities were. From there, we built a content strategy tailored to My Angelo's audience, brand voice, and business goals.
We created a visual system for the feed — consistent colour palettes, typography, and photography direction — so every post felt like it belonged to the same brand. We wrote a month's worth of content at a time, scheduled everything in advance, and managed the community daily.
The approach wasn't about going viral. It was about showing up consistently, looking professional, and building a genuine connection with the audience over time. That's what actually drives business.
Content strategy
Design templates
"I used to dread posting on social media. Now I don't even think about it — dfrnt. handles everything, and the results speak for themselves. My customers keep saying they found me on Instagram."
Within six months, My Angelo's social media went from a forgotten afterthought to the brand's most powerful marketing channel. Followers tripled, engagement jumped by 85%, and — most importantly — customers started citing Instagram as how they discovered the business.
The account now runs like a well-oiled machine. Content is planned months ahead, the visual identity is rock-solid, and the owner can focus on what she does best while we handle the digital presence. The partnership continues to this day.