the dfrnt. blog
Everything we know about building brands that stand out — shared for free. No fluff, no gatekeeping.
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Not every struggling brand needs a full overhaul. Here's how to tell the difference between a brand that needs fixing and one that just needs better execution.
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Most people judge logos by the wrong criteria. We break down the principles that separate forgettable marks from iconic ones — with real examples.
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Your website might look fine — and still be losing you business every day. Here are the most common conversion killers we see (and how to fix them).
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Forget the viral hacks. Here's the boring, consistent strategy that actually builds audiences and drives real business. We use it with our own clients.
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Brand guidelines aren't just for corporations. They're the difference between a brand that feels professional and one that feels amateur. Here's what yours should include.
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Sometimes DIY is the right call. Sometimes it's not. We'll be honest about when to save your money and when it's worth investing in professional help.
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