the dfrnt. blog

branding tips.
honest advice.

Everything we know about building brands that stand out — shared for free. No fluff, no gatekeeping.

all articles

5 signs your business needs a rebrand
🔄
Branding Mar 2026

5 signs your business needs a rebrand (and 3 signs it doesn't)

Not every struggling brand needs a full overhaul. Here's how to tell the difference between a brand that needs fixing and one that just needs better execution.

Read more
What actually makes a good logo?
✏️
Design Feb 2026

what actually makes a good logo? (hint: it's not what you think)

Most people judge logos by the wrong criteria. We break down the principles that separate forgettable marks from iconic ones — with real examples.

Read more
7 website mistakes that are costing you customers right now
🖥️
Websites Feb 2026

7 website mistakes that are costing you customers right now

Your website might look fine — and still be losing you business every day. Here are the most common conversion killers we see (and how to fix them).

Read more
The social media strategy that works for 90% of small businesses
📱
Social Media Jan 2026

the social media strategy that works for 90% of small businesses

Forget the viral hacks. Here's the boring, consistent strategy that actually builds audiences and drives real business. We use it with our own clients.

Read more
Why brand guidelines matter
📋
Branding Jan 2026

why brand guidelines matter (even if you're a one-person business)

Brand guidelines aren't just for corporations. They're the difference between a brand that feels professional and one that feels amateur. Here's what yours should include.

Read more
DIY branding vs hiring an agency
⚖️
Business Apr 2026

diy branding vs. hiring an agency: an honest comparison

Sometimes DIY is the right call. Sometimes it's not. We'll be honest about when to save your money and when it's worth investing in professional help.

Read more
How to get more customers from your website
📈
Websites Apr 2026

how to get more customers from your website

Most small business websites attract visitors and then lose them. Here are the practical fixes that turn traffic into enquiries — without a full redesign.

Read more
Shopify vs WooCommerce for a small shop in Greece
🛒
E-commerce May 2026

shopify vs woocommerce for a small shop in Greece

The generic comparison articles weren't written for the Greek market. Here's what actually matters — local payments, Greek VAT, and courier integrations.

Read more
Πόσο κοστίζει ένα επαγγελματικό site;
🇬🇷
Web Design May 2026

πόσο κοστίζει ένα επαγγελματικό site;

Τι κοστίζει πραγματικά ένα website για μια ελληνική επιχείρηση — από €500 μέχρι €10.000 και τι παίρνεις σε κάθε κατηγορία.

Διαβάστε περισσότερα

get branding tips weekly.

One email per week. Actionable advice, no spam, unsubscribe anytime.